This Privacy Policy explains how Vomely Marketing Management ("Vomely", "we", "us", or "our") collects, uses, stores, transfers, and protects the personal data you provide when you access or use our websites, related microsites, mobile applications, and digital platforms, or when you interact with us through channels including, but not limited to, email (marketing and operational), chatbots, and customer support (collectively, the "Services").
Vomely Marketing Management is a sole establishment incorporated with the Dubai Department of Economy and Tourism (DET) under registration number 1585413, with its registered office in Dubai, United Arab Emirates. For the purposes of applicable data protection laws, we act as the data controller for the personal data we process.
We have appointed a Data Protection Officer ("DPO") who oversees our privacy programme. Questions about this policy or your legal rights may be directed to info@vomely.io or by post to our Dubai office address.
Our Services are not directed to children under the age of 18, and we do not knowingly process children's data.
Depending on whether you are a general user, property seeker, private seller, or real estate professional, we may collect and process the following categories of personal data:
| Category | Illustrative Examples |
|---|---|
| Identity Data | First name, last name, username, gender. For Verified Users and Brokers: Emirates ID copy, Trade License, RERA ID, and Broker Registration Number (BRN/ORN). |
| Contact Data | Email address, mobile number, WhatsApp number, and billing address. |
| Financial Data | Payment card details processed securely via third-party gateways, bank account details for refunds or B2B transactions, and payment history for platform services. |
| Transaction and Listing Data | Details of properties you list for sale, rent, or barter, including property photos, Title Deeds or Oqood documents for verification, asking prices, and transaction status such as "Sold" or "Rented". |
| Profile and Reputation Data | Your username, password, profile picture, user reviews or ratings, and success metrics such as number of active listings, deals closed, and response time performance. |
| Communication Data | Records of messages exchanged via our in-platform chat, enquiries sent to agents, marketing preferences, and recordings of telephone calls made through call-tracking numbers on the platform for lead monitoring and quality assurance. |
| Technical and Usage Data | IP address, device ID, browser type, operating system, time zone, browsing history, saved properties, clickstream data, and geolocation data if you enable location services to find properties near you. |
Note on Aggregated Data: We also collect, use, and share aggregated data such as statistical or demographic data. Aggregated data may be derived from your personal data but is not considered personal data under applicable law where it does not directly or indirectly reveal your identity.
We collect data from and about you through the following methods. Providing personal data is entirely voluntary; however, withholding certain data may prevent you from using specific features of the Services, such as listing properties.
We only process your data when a lawful basis applies under UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. The main purposes, data categories, legal bases, and core retention periods are as follows:
| Purpose | Data Categories | Legal Basis | Core Retention Period |
|---|---|---|---|
| Register and Administer Account To create your user profile as a seeker, landlord, or agent and manage your account. |
Identity, Contact, Profile | Performance of Contract (Necessary to give you access to the platform) |
Duration of account + 5 years |
| Publishing Your Request To publish your property requests, process payments for packages or subscriptions, and handle billing. |
Identity, Contact, Financial, Transaction, Request Details | Performance of Contract and Consent | 10 years (Required for tax and accounting audits) |
| Sharing Data with Brokers To connect property seekers with agents or landlords, for example by passing your details to an agent when you enquire about a property. |
Identity, Contact, Communication | Performance of Contract / Legitimate Interest | 5 years from last interaction |
| Broker Verification (Trust and Safety) To verify trade licences, RERA cards, and property ownership deeds to prevent fraud. |
Identity, Contact, KYC / Regulatory Data | Legal Obligation (Compliance with DLD / RERA regulations) |
10 years |
| Customer Support To respond to complaints, technical issues, or general enquiries. |
Identity, Contact, Profile, Communication | Legitimate Interest (To ensure service quality) |
5 years |
| Marketing and Personalisation To send newsletters, property alerts, and promotional offers relevant to your interests. |
Identity, Contact, Profile, Usage | Consent or Legitimate Interest (You can opt out at any time) |
Until you opt out |
| Platform Security and Analytics To monitor fraud, troubleshoot bugs, and analyse how users navigate the site to improve user experience. |
Technical, Usage | Legitimate Interest (To keep our platform secure and updated) |
3 years |
We may keep records for longer where necessary to deal with disputes, tax or regulatory investigations, or to establish, exercise, or defend legal claims.
Direct marketing and personalisation: You may receive newsletters or event invitations if you have explicitly consented. You can opt out at any time through the unsubscribe link or by emailing info@vomely.io. We do not sell your data to third-party marketers.
We share your personal data only when necessary to provide our Services or when required by law. We may share your data with the following categories of recipients:
Vomely Marketing Management is headquartered in Dubai, UAE. However, we utilize third-party service providers (such as cloud hosting servers, payment gateways, and analytics tools) that may be located outside the UAE. Consequently, your personal data may be transferred to and stored in other countries.
Whenever we transfer your personal data out of the UAE, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including to satisfy legal, regulatory, tax, accounting, and reporting obligations.
When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and any applicable legal requirements, including record-keeping obligations under UAE law.
In some circumstances, you may ask us to delete your personal data. Please see the section below titled "Your Legal Rights" for more information.
Under the UAE Personal Data Protection Law, you may have the following rights in relation to your personal data:
If you wish to exercise any of these rights, please contact us at info@vomely.io. We aim to respond to legitimate requests within 30 days, although more time may be required for particularly complex requests or multiple requests.
If you have concerns about how we handle your data, we encourage you to contact us first at info@vomely.io so we can try to resolve the issue promptly.
If you believe your concern has not been addressed adequately, you may lodge a complaint with the UAE Data Office or any other competent authority in your jurisdiction.
We keep this Privacy Policy under regular review. This version was last updated on 03 February 2026.
We may update this policy from time to time. Any changes will be posted on this page together with the revised date. Where changes are significant, we may provide more prominent notice, including by email where appropriate.
It is important that the personal data we hold about you remains accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Our website and mobile applications may include links to third-party websites, plug-ins, and applications such as mortgage calculators, moving companies, or external property listings. Clicking those links or enabling those connections may allow third parties to collect or share data about you.
We do not control third-party websites and are not responsible for their privacy statements. When you leave our platform, we encourage you to review the privacy policy of every website you visit.
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